Marketing Studies

Over the past month, I signed up for a bunch of marketing emails. For my experiment, I signed up for emails from as many projector companies as I could find. I ended up with 6 projector brands(LG, BenQ, Epson, Xgimi, Valerion, and Hisense). I looked at every possible non-performance metric/dimension I could come up with… Read more: 2026 Projector Email Marketing Study

If a brand focused on generating low-funnel, application-focused videos for three years, what would the search impact be? I recently conducted a comprehensive study examining the search impact of a video-first content strategy, evaluating a brand that spent over three years producing YouTube videos for nearly every application of its flagship product. Using a keyword… Read more: YouTube’s Impact on Search in 2026

The analysis examines Microplastic Analysis within a competitive B2B landscape dominated by legacy vendors and academia. It investigates the potential for a video-focused content strategy to enhance brand visibility across various user intent stages. Key findings highlight the importance of sample preparation in microplastics and the need for cooperation with researchers to succeed in emerging markets.